Rolex partnered with Comdotcom.us to develop a stunning CGI video ad that would reflect the brand’s commitment to excellence, precision engineering, and timeless design.
The goal was to create a cinematic digital asset that could be used across online campaigns, exhibitions, and high-end digital touchpoints — all without physically filming the product.
Our Approach:
- Collaborated closely with the marketing team to understand campaign tone, technical watch features, and brand expectations.
- Built high-fidelity models using reference images, CAD files, and physical specs.
- Designed a virtual luxury environment using polished surfaces, shadows, and minimalist reflections to highlight the product’s silhouette.
- Applied layered animation and particle effects to mimic the precision and grace associated with Rolex timepieces.
- Integrated original sound design to elevate the sensory experience and reinforce brand emotion.
Deliverables
- 45-second CGI video ad in 4K & Full HD
- Vertical video format for mobile and social campaigns
- Cinematic teaser clips (6s, 15s) for advertising
- 10+ high-resolution still renders for web banners and digital catalogs
- Custom animated logo outro for future use
Result:
The CGI video became a centerpiece of Rolex’s digital advertising push — used across social media, exhibitions, and digital showrooms. It helped reinforce the brand’s reputation for innovation and elegance, with audiences praising the craftsmanship and cinematic quality of the video. The campaign achieved high engagement across all platforms and opened new possibilities for virtual product storytelling.